CONNECTED

COMMERCE.

DESIGN & OPTIMIZE A DIGITAL ECOSYSTEM WITH OFFLINE AND ONLINE USER EXPERIENCE THROUGH DATA ANALYTICS

AVL

Highly creative and data driven Digital Brand Strategic Leader with extensive experience in design, product, digital marketing, and e-commerce. Successful track record of developing digital strategies, breaking down complex business ideas and delivering technology solutions.

 

Exceptional collaborative and interpersonal skills; able to build exceptional rapport with executive key stakeholders, driving successful product life cycles and collaborating with engineers, designers, data analysts, and site operators. Excel within fast paced and deadline-driven environments in a matrix organization.

01 PROFESSIONAL

KEY STRENGTHS

PLATFORM

ANALYTICS

UX

CRO

ACQUISITION

EMAIL & CRM

OTHER

MERCHANDISING

PROJECT MANAGEMENT

SHOPIFY PLUS  | MAGENTO | WOO COMMERCE

GLEW.IO  | GOOGLE ANALYTICS  | ADOBE ANALYTICS | TABLEAU 

NAVIGATION SCHEMAS  | MOBILE UX  | CHECKOUT OPTIMIZATION  

AB TESTING | USER JOURNEY | AI PERSONALIZATION  | SITE SPEED  | PAGE SPEED  

PAID SEARCH | PAID SOCIAL | SEO  | SMS/MMS  | AFFILIATE  

 LOYALTY LION | CORDIAL | MAILCHIMP | KLAVIYO    

 ADA COMPLIANCE | KEYWORD & COMPETITOR RESEARCH

  DIGITAL MERCHANDISING | BUYING | PRODUCT PERFORMANCE | SEO COPY

ASANA | BASECAMP | WORKFRONT | TRELLO | MONDAY | SLACK | JIRA

 

02 TESTIMONIALS

“Anh was such a pleasure to work with at Branded Online. I knew I could always depend on her to be champion for the brand and work tirelessly to execute.

 

She continuously worked above and beyond and helped push her team to deliver at the same level of excellence. Anh is very organized, passionate and strategic and has such a diverse skill set. I hope to cross paths with her someday with in the near future..”

— Julie Lee, SVP Global Brands Group

 

03 THE LATEST

04 SERVICES

PACKAGE 1

UX SITE AUDIT

BUILD YOUR DIGITAL ARCHITECTURE

Navigation Schemas

Onsite and Offsite Search Analysis

Why is this important? 

Understand what your Visitors are looking for and how they are looking for your products or services. Help Google understand your website better. 2020 is a critical year for not just content but for context in SEO ranking.

PACKAGE 2

USER JOURNEYS

NEW vs RETURNING VISITOR NEEDS

Each User will have different needs and journeys on your site. Identify potential blockers and fix current blockers. 

Why is this important?

Each User will have different needs and journeys on your site.

AI and Personalization are tools that can be leveraged to guide each type of visitor through your site. Some blockers do not require Personalization but need to build Customer confidence in the Brand that they are making the right decision. 

 

PACKAGE 3

SHOPPING FUNNEL

BEHAVIORAL DIFFERENCES 

Explore across devices, User Type and marketing channels

Why is this important?

Package 3 includes Package 2. This is an in-depth analysis of Visitor behavior across multi factors. Gain insights on where Users are dropping off in the Shopping Funnel as well as the Checkout Funnel.

PACKAGE 4

 SITE SPEED & ADA COMPLIANCE

SPEED PACKAGE

Includes Site Speed, Page Speed and Site Performance. Free ADA Compliance initial audit and recommendations

 

Why is this important?

Google will be rolling out an update on punishing slow sites. Understand the different testing tools and why we can't use Google PSI for Shopify Plus stores.  As for ADA compliance, get important tips on how to address native and third party compliance issues.

PACKAGE 5

INDIVIDUAL COACHING

GET A FRESH PERSPECTIVE

From new start ups to seasoned entrepreneurs, get a fresh outlook on your business needs or advice on getting through the rollercoaster of emotions that all business owners experience.

 
 
CONTACT
& CONNECT

© 2020 by Anh Vu-Lieberman

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